Why is SEO a Good Marketing Initiative Creating a website is easy. Even if you have never developed a website from scratch, with the right tools you can build a website in one afternoon. SEO, however, is all about strategy. Although it’s easy once you understand it, it can be a bit confusing at first. […]
Where do people go to locate legal services and then research those services? They search the Internet, of course. How many lawyers are you competing against? That would be 1,335,962, according to the latest statistics from the American Bar Association. That’s a lot of competition. To be fair, not all of them are in your […]
With a vast pool of available lawyers, competition to gain clients can be fierce. But with testimonials, a relatively inexpensive marketing tool, you can put your law practice on track to developing a never-ending stream of referrals who want and need your skills and talents. Testimonials can come from clients, non-clients or staff promoting your […]
Before you even press your fingers against your keyboard to design your website understand what the end intent may be and the appropriate steps to get there. The goals may be to attract clients. Maybe you want to provide information to current clients or colleagues. You probably want to do both. Whatever you decide, let […]
Every professional organization should have a polished website, especially a law firm. It engenders credibility from clients and potential clients, provides information about your firm and leaves a positive first impression. In deciding to establish a website for your firm, perhaps the first thing that occurs to you is to contract a website developer. In […]
One of the hallmarks of an efficient attorney is the ability to comprehend raw data and use it to support your arguments. But for some reason, too many attorneys let this skill fly out the window when it comes to using the many excellent free tools available online to track their legal practice website. Why […]
Marketing is key to getting your name out there and to grow your firm. However, you do not need a marketing genius to get clients in your door. Our technology-driven age has made it easier (and cheaper) than ever to promote your law practice like Don Draper. A good marketing strategy for your firm can be […]
Watch our webinar on February 03, 2017 with legal expert Conrad Saam where he gives 33 tips on how to stretch your marketing dollars further. Webinar hosted by David Bitton, CEO at PracticePanther. Conrad Saam is the founder of Mockingbird– an agency delivering advanced online marketing exclusively for the legal industry. Prior to Mockingbird, Conrad […]
Facebook is an extremely powerful social media tool, and it’s also one of the newest and most effective ways to advertise your services. Law firms are now advertising on advertising to drive traffic to their websites, using interesting blog posts that bring in readers who may eventually become clients. The Facebook advertising system allows a user […]
Growing a law firm is not just about attracting new clients – though of course this is essential – but also about maintaining big clients you’ve previously worked with. Remember that any company, assuming it continues growing itself, will require ongoing legal services. That’s simply the nature of business. In order to grow your law […]
The Internet is more important for business than ever before. Whether you’re a dog groomer or an immigration lawyer, there are online tools designed to make your job easier – and in the law field, there are multiple tools and services available to keep your clients happy and your business functioning smoothly. One […]
Avvo.com is a popular online directory that rates Lawyers with a score of 1 to 10. Using their own algorithm, Avvo ranks lawyers for the consumer, allowing people to find an attorney that best suits their needs. The ranking also helps attorneys decide how well they are performing, and examines what they can do […]
