If marketing your law firm is a science, it may be the most
inexact science ever discovered. The problem is simple:
you realize you need to market your legal practice to
succeed, but how exactly do you go about it? As great
as it would be if you could just press a giant red button
on your desk labeled “$$$” and wait for the profits to roll
in, anyone who has ever tried their hand at marketing
knows just how difficult it can be to find the right strategy
for their practice.
Compounding the frustration involved with marketing is
the undeniable reality of just how vital it is to the success
of your law firm, in both the short-term and long-term.
Make the right choices, and you may wind up on the
cover of Forbes; make one little mistake, and you could
wind up in Bankruptcy Court. No pressure, right?
