Watch The Webinar
Before you jump into technical SEO and expensive advertising, you need a solid foundation of content. The best way to win trust and show expertise is through consistent content marketing.
Andy Stimmel, PracticePanther’s Senior Account Manager, and John Hinson, Editorial Director at legal marketing firm Spotlight Branding, discuss how to create a content marketing plan and manage it in your CRM.
Topics you'll learn about:
Andy Stimmel
Senior Account Executive @PracticePanther
Andy Stimmel has been an account manager at PracticePanther for 5 years. He has extensive knowledge in the software's features and automation that allow legal professionals to gain time back in their day and boost productivity. On a typical day, you can find Andy educating new firms about the platform and guiding them through the transition process. You can book a custom demo with Andy and learn more about the time-saving features PracticePanther has to offer!
John Hinson
Editorial Director @Spotlight Branding
John Hinson is the Editorial Director for Spotlight Branding, a content marketing company helping law firms increase their referrals and attract the right clients. John is an author and podcaster, and truly enjoys educating business owners on better ways to market and grow their firms.
Great SEO and a strong marketing plan are necessary foundations to the growth of your law firm. It's not enough to just have a great keyword performance. Build your marketing plan around a backbone of content, and utilize your CRM to effectively manage it.
You're an expert in your field of law. Using the right content management and targeted strategy can ensure you stand out in the crowd.
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