2022 Trends & Strategies for Law Firm Customer Service

Watch The Recording

Customer service can make or break a law firm’s reputation, and in 2022 if you’re not providing an exceptional online experience to your customers — you could quickly lose them. Everything we do these days happens online, whether it’s shopping for holiday gifts, scheduling a doctor’s appointment, or meeting with an attorney, each interaction is judged through the very best customer service lens. 

This webinar will discuss customer service trends and how you can achieve success at your law firm with the help of legal tech. PracticePanther’s Product Marketing Manager, Dan Bowman, and Smith.ai’s VP of Marketing, Maddy Martin will cover: 

  • Strategies to personalize customer experiences
  • The importance of targeted messaging and quick response times 
  • How to collect and store accurate data

Free Recorded Stream

Run Time: 57:31


Dan Bowman

Product Marketing Manager @PracticePanther

Dan Bowman is the Product Marketing Manager at PracticePanther, an all-in-one legal practice management software. He is responsible for understanding customers and reaching them through creative go-to-market campaigns. With a passion for storytelling, Dan enjoys bringing people together to learn about new and exciting product features that help them grow as people and professionals.

Maddy Martin

VP of Marketing @Smith.ai

Maddy Martin is the VP of Marketing for Smith.ai, which provides business communication & intake services, and specializes in working with law firms. She has spent the last decade growing tech startups from New York to California, and has expertise in digital marketing, small business communications, lead conversion, email marketing, SEO & content marketing, social media, comarketing, and event marketing. Maddy can be reached at maddy@smith.ai and on LinkedIn.

Tell Me More

A modern, digital experience is no longer a "nice to have" for clients. As much of the world has transitioned to digital, clients expect every interaction they have online to be exceptional — your law firm included. 

From the moment a client begins their search for legal services, they're judging each firm on their online presence. Even if your firm has years of experience and quality services, if it isn't reflected online, you could be losing business with every click. 

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