Law Firm Website 101: Generate Leads (That Convert to Clients)

Law Firm Website 101: Generate Leads (That Convert to Clients)

Your law firm’s website is your presentation—your first impression—, and it offers the most significant potential for quality leads. A poor or outdated site is going to cost you prospects, and without leads, you may as well stay home. Think about it like this: You wouldn’t meet a prospective client at your firm’s door dressed […]

6 Ways Lawyers Can Avoid Violating The CAN-SPAM Act

6 Ways Lawyers Can Avoid Violating The CAN-SPAM Act

Should attorneys be concerned about the CAN-SPAM act? It depends. Are you sending out commercial electronic mail messages that disguise the commercial intent of the messages or your identity? If that’s the case, then the answer is yes, as you are in all likelihood violating the CAN-SPAM act, also known as the Controlling the Assault […]

Five Reasons Why It’s Difficult for Lawyers to Advertise on Facebook

Five Reasons Why It’s Difficult for Attorneys to Advertise on Facebook

With more than two billion users worldwide, Facebook is the most dominant social media platform on Earth. In 2017, advertisers spent nearly $36 billion trying to reach those users, with varying levels of success. Advertising legal services on Facebook is a bit tricky for many reasons, which means the traditional rules followed by other businesses […]

How to Get New Clients for Your Law Firm by Marketing like a Boss

How to Get New Clients for Your Law Firm by Marketing like a Boss

For most attorneys, the most significant struggle isn’t handling the case, understanding the law, or dealing with persnickety filing requirements. The challenge lies in getting the client in the door and making them a client. It can be especially tough if you’re trying to build a practice while competing with the firms who spend millions […]