Are you doing email marketing?
The first question to ask is if you think you could improve your email marketing in your company. The answer most lawyers and firms say is a resounding “yes”. Almost every attorney feels they’re not doing enough email marketing and they’re not sure where to even begin. As daunting a task it may seem, using an easy to use site like Mailchimp makes it fun and easy.
What is MailChimp?
MailChimp.com is one of the easiest websites used for designing, sending, and tracking email campaigns. The reason we love them so much is there ease of use and awesome design templates that come with. There are tons of different features to help suit all email marketing needs. You can create signup forms that match the look you’ve already designed for your brand, or a monthly newsletter to educate your current clients. Reports are made in order to improve your campaign/campaigns and learn what works best for your target audience.
Send email campaigns on any device!
Besides MailChimp working on desktop browsers, it also works on all tablets and mobile devices as well. So, whether you’re working from home, running an errand, or working in the office, you can always have access to your campaigns! With just a few clicks you can manage your entire campaign by updating your lists, adding subscribers, sending emails, and viewing your reports all on the MailChimp app. The best part about it, is that you do not need to be online to edit your campaign!
No problem, MailChimp has features for you too. Here at Practice, we love the Automation feature best. You are able to add someone to your list and they will automatically get the first email in 1 day, the second email in 6 days, the third email in 14 days, and so on. Fully customizable. Another great feature is A/B testing, which lets you quickly and easily test which subject line gets the most opens and clicks (hint: try putting your customers name in the subject!). You will probably have questions such as: What day of the week will people open emails most? What is the best time to send out an email? Which subject line will catch the most interest? All of these questions and more can quickly and easily be answered when you test your campaigns in MailChimp!
Here is an example of how the A/B Testing could work for you:
Automating Mailchimp for Success
For many companies, email marketing takes a lot of time, effort, and is usually more than just a one-man show. The best part about Mailchimp and “Automation” is you can set it and forget it. Once you setup your automatic campaigns one time, you never have to do the work again. Simply add every new customer (or lead) to your list, and let Mailchimp take care of the rest.
MailChimp is optimized to make collaboration within a team simple and efficient. With the drag-and-drop editor, you can share anything from test results and notes to replies and comments clients are making. Several people can edit campaigns at the same time. As an admin you are able to grant permission to people such as “manager of xyz campaign,” or “author of xyz campaign,” based on what you want the person to be able to have access to. So give it a try at Mailchimp.com and let us know what you think!
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