How Lawyers Can Get More Clients And Traffic To Their Site
In this lesson, learn how to get more traffic coming to your site and greatly increase your leads, conversions, and sales. These tips are super practical and easy to implement so you can do it yourself without hiring an expensive professional.
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In this video I’m going to teach you a little bit about how to get more traffic coming to your website so you can get more leads, more conversions, more sales and more money. These tips are really easy, straightforward and basic so you can do it yourself without having to hire someone else. Honestly, this whole video will probably take you two hours to do. It’s pretty easy.
So, the first thing we’ve already spoke about in the previous video, is optimizing your website for search engine optimization. So once again, let’s say you’re a personal injury attorney in Miami Florida, you want to write that in your location “In Miami Florida” on the top browser, the top title of your website and in big letters on the home page of your website and also put that title on the footer of every single page of your site. Alright, so that’s kind of one.
But really number one is something called Google Places or Google Business or Google Maps, they keep changing their name. But right now, if someone search for your business or search for a personal injury attorney in Miami Florida, they’re going to get a few different things. Number 1, they’re going to get sponsor listing on top for people paying Google AdWords to feature their ad. They’re going to get organic search results for big personal injury attorneys that have spent thousands of dollars and trust me you don’t want to compete against them because you’ll never win, it’s going to take you years to get up there. And number 3, they’re going to show local results from Google Maps of all the local businesses and hat is how you can on get there for free in the next three to six months automatically for free without paying anything.
So first you got to do is go to google.com/places, at least that’s what the link is today, and you’re going to create a free listing with the name of your company, with what you do, some pictures if you have any, address of your office or your home, doesn’t really matter, it’s basically address that you service. Now what’s going to happen is Google is going to send you a postcard on the mail to confirm and verify your address and within three to six months, automatically, most the time, 90% of the time, you will be on the top page of Google right there for your listing. Now, in order to get a little bit higher you should have some reviews, you could have Google reviews. So basically, you could send your listings to some of your previous customers or future customers and ask them to give you nice and honest reviews. The more reviews you have, the better because it’s going to show a star rating next to your name on the Home page, first page of Google. Such a really easy tip that you can do today in less than ten minutes, honestly.
Second thing, let’s say, once again, you’re a personal injury attorney, what would a customer search for to find you on the internet? So if you’re on Google and you type in “personal injury attorney in Miami Florida”, look at the top results in Google. You’re going to probably notice that the top few of them, maybe one or two of them are directories, maybe avvo.com or yellowpages.com or one of those directories. Now, to get on there, you can do it in thirty seconds. All you need to do is go to those websites, make a listing, a free listing, and put some information on there. Now the real trick is to get reviews. Most of those sites, the reviews more reviews you have, the higher you go up in the list or the more clicks you’ll get because people love reviews. And once you have enough reviews to put you in the top five ranges of the top five companies, I highly recommend purchasing the premium package of the directory to get ranked even higher in the sponsor listing. So now you will be on the top of the directory, on the top Google, with higher reviews! Everyone is going to call you.
The last thing that’s very easy to start is a blog. Just start an easy blog. You don’t have to write a hundred posts. Write when you get in the zone, for two hours, pump up five blog post and schedule them to post once a month. It’s not a big deal. Now I’m going to have a more in-depth video on how to blog, but the quickest, easiest thing you should do is let’s say you’re blogging about personal injury attorney. So you would write one blog post that says “The five tips for someone searching for personal injury attorney” or “Five things you should ask your personal injury attorney”. Now what you want to do is add you location to the end of the blog post title. So “Five things you should ask your personal injury attorney in Miami Florida” where you live. You have to put your location there so google can show it to someone in Miami Florida searching for that. And write the word “Miami Florida” multiple times within your blog post to get ranked even higher. If you stick to that tip throughout all of your blog post, you’ll see a lot higher ranking and it will be called local organic Google search results. So good luck and let us know how it works for you.
To learn more on starting your own law firm, here is our ultimate checklist.
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