- Firm Name & Slogan: M Legal Australia, “To care and innovate as migration advisors”
- Location: Sydney, Australia
- What does your firm do? We are in the ‘business’ of assisting individuals to migrate to Australia.
Australia’s migration system is complicated, dynamic and unforgiving at times. M Legal is well-versed in the more than 60 Australian visas available to migrants and can assist with appeals when visas are refused or cancelled.
- How did the firm start and how did it grow? TM Legal started this year as a firm and has already hit the ground running on client work.
Behind the company is a lawyer who has more than a decade of Australian migration experience gained in both government and corporate firms. Despite Australian immigration being on the verge of a major overhaul, never seen before in 20 years, M Legal’s founder believes there’s plenty of opportunity for expert migration advisors. It is the expertise of good migration lawyers that will navigate, what is now becoming a complicated area of law. What’s been missing from the industry is a personal and innovative approach to service and visa solutions for clients. M Legal believes it has a handle on the technical aspects of immigration law but must take the next step to focus on developing an effective service delivery model. This, of course, will continue to evolve as the business takes flight and continues to grow.
- How did you do things before PracticePanther and how has PracticePanther helped today? Part of M Legal’s mission is to stay innovative. Practice Panther (PP) as a case relationship management (CRM) tool has redesigned how the firm works overall. The user experience from the moment a client logs onto our website, uses the embedded intake form, to create a client profile to PP is seamless. This is just one of the time-saving tools we have discovered.This automated way of working and being able to integrate systems has forced M Legal to rethink how we work and more importantly, how to we can simplify our working processes. This has been a real game-changer for the business.While many of us worked with CRMs in the past, most of them were clunky and stand-alone systems that could not work with other applications or software. PP has made managing clients much easier, where our lawyers are in control from the moment a case is initiated, all the way through to billing clients. This has also given a level of transparency across the practice as lawyers can pick up any file from where the last person left off and delegate their work during absences. This “transparency” was a key selling point for us as we believe it is a core component of running an effective law firm.
- What is your favorite thing about PracticePanther? Customer Service! It’s hard to pick one favourite thing but if it comes down to one, hands down it’s PP’s technical support. M Legal is based in Sydney, Australia and we have experienced our fair share of poor technical support teams when using other software programs. With PP, despite the time differences between Miami and Sydney, their technical support team are always available, whether it is through the chat portal, email or by phone. Each technical person is professional, knowledgeable and continues to take care of your matter until it is resolved. Further, they always have something new to teach you about the PP system on each call. I cannot express how impressed we are, with what we consider as stellar service from this tech support team.
- What is one piece of advice you would offer other lawyers in your industry? As a lawyer I am naturally comfortable in legal research, advising and case management. These are skills I am familiar with as this has been my training for most of my career. In recent years, what I have had to develop is my business acumen and strategic thinking in relation to business development. If there’s advice I can give people when building a practice, it’s to surround yourself with mentors who share the same values and views as you. They can inspire and transform your entrepreneurial journey. It’s important also not to get stuck in your casework (it can be easy to do as lawyers), but to dedicate a day in the week to review the strategic direction of the business. In my case, Australian immigration law is a dynamic area, and lawyers have to be adaptable and open to finding opportunities to differentiate themselves from their competitors. I am always on the lookout for a “Blue Ocean Strategy” (as Kim and Mauborgne describe in their book) which cannot be formulated overnight and is an ongoing discovery process to uncover.